nz's b2b social media platform

are you looking for a linkedin ads expert?

LinkedIn is undoubtedly the richest source of B2B (Business to Business) communication and advertising that exists online. Boasting over 500 million active professionals using the platform regularly, that’s a lot of potential leads for your business! You can cash in on that wealth of potential with LinkedIn’s smart and savvy marketing tools to reach the customers you want in Auckland, and beyond!

some stats from the last linkedin campaign we ran

Here at Chalk n’ Cheese, we understand what makes the professional hive that is LinkedIn tick – and we want you to get in on the action! We can professionally set up and run any or all of your campaigns, making sure you are getting the right results from an effective campaign. Don’t just take our word for it! We let the numbers do the talking. We ran a recent LinkedIn marketing campaign which came back with the following results!

the ads appeared

times

the ads were clicked

times

the ads generated

leads

Running a LinkedIn Campaign

Much like other platforms, LinkedIn begins its campaigns in a similar way. By understanding what your goals are, whether that is to bring in leads, generate awareness or build thought leadership for your business, LinkedIn has the marketing tool suitable to achieve those goals. You can narrow down your audiences easily by targeting them based on their company, industry, skill levels, title, qualifications, location and more, all of which information is readily available already on LinkedIn.

You don’t have to fight your potential leads for that precious information, they provide it when creating an account so that they can network with other professionals like themselves. Along with a plethora of other features, LinkedIn provides options for retargeting campaigns that start with a simple ‘Insight Tag’ on your website as well as the ability to create lookalike customer leads, an algorithm that finds potential clients based on your current and previous customer demographic groups. This handy trick is one of the reasons LinkedIn does so well for your marketing needs.

some of our favourite Linkedin Ad formats

We know the value of a good LinkedIn campaign, otherwise, we wouldn’t be here raving about it! The question is, though, which campaign and what kind of adverts are going to help my business the most? Let’s break down some of the adverts available through LinkedIn marketing.

Carousel Ads

Carousel ads are a fun and interactive way to tell your brand story! It includes multiple frames of content or pictures that flip through at the user’s request. It is a hugely creative avenue for advertising and coupled with ingenious designs, it can provoke your customers to take the action you want them to! Why have just one ad, when you can have multiple images that allow you space to really generate leads that are interested in your business? Carousel ads are visual storytellers at their best, complete with a strong CTA! Additionally, LinkedIn uses smart technology to help select your budget plan automatically, based on your chosen objectives.

Building Brand awareness and consideration
Driving clicks and engagements
Boosting website visits
Telling your brand story with a little more detail
Providing insight into your company
Featuring multiple products or services
Giving depth and information about one particular product or service you want to boost

Video Ads

LinkedIn Video Adverts are an eye-catching way to bring to your products or services to life before your customer’s eyes. Once you know your campaign objective, or what you really want out of this advert, you can create videos that play to that objective. Through video you can really paint a picture of who you are as a brand, what is it you can do to benefit your clients, and capture the attention of a fast-moving online world for long enough to get the results you want. Let’s take a look at the perks of Video Ads –

An engaging way to tell your brand’s story and build awareness
Instantly attract the right customers to your business visually
Create demos, sneak peeks, webinars or previews to entice your audience to take action
Intelligent ROI (Return on Investment) features, giving you detailed information on how your video ad is performing
Personalisation and testing features using Direct Sponsored Content, without having to publish them to your LinkedIn page

Inmail Ads

Sponsored Inmail Ads are an ingenious solution to being able to land right in your customer’s lap with a personal and useful message that allows them to take action right away! The features of Inmail ads are simple and effective, and the message itself looks organic and native to the LinkedIn platform. You can purchase Inmail messages on a pay-per-send basis and with the clever targeting of your potential audience, this has a proven conversion track record. Let’s have a look at the Inmail features –

100% deliverability - No wasting time wondering if the message reached your customer
Personalised messages - Making the customer feel like an actual person is talking to them, rather than a robot
Direct to inbox - No fumbling with a middle man, this message goes straight to your customer
Easy CTA (Call-to-action) for quick conversions
Built-in A/B testing functionality - Easily see which of your ads are performing better
InMail messages are viewable across all user platforms
Smart sending - Messages only send to a customer once they appear ‘active’, so the message lands at the top of their inbox every time

So why LinkedIn?

As we mentioned above, LinkedIn has a vast consumer-base, all geared towards networking with potential collaborators, clients and colleagues. Because it is designed to reach far and wide and make connecting accessible, the only issue you may run into is that your reach can become massive! Which business owner is scared of too many customers? Not you!

B2B marketing is booming, with a whopping 80% of B2B leads generated from all social platforms coming from LinkedIn alone! The results truly speak for themselves!

The hitch?

There isn’t one. LinkedIn admittedly has a typically higher CPC (Cost-per-click) price than other advertising platforms – however – this is balanced by it having one of the highest conversion rates out there! You pay for the return, and it definitely returns!

Talk to us about your next LinkedIn ads campaign.

Our team of Marketing experts have creat hundreds of website’s. We specialise in tailoring campaigns to support your business goals within the wider marketing framework, and will work closely with you each step of the process. We create powerful marketing strategies that will generate results. Enhance your marketing strategy by appearing in front of the people who actually want to know about your business. Find them today with our help!