LinkedIn Marketing

Sponsored Inmail Ads are an ingenious solution to being able to land right in your customer’s lap with a personal and useful message that allows them to take action right away! The features of Inmail ads are simple and effective, and the message itself looks organic and native to the LinkedIn platform. You can purchase Inmail messages on a pay-per-send basis and with the clever targeting of your potential audience, this has a proven conversion track record. Let’s have a look at the Inmail features –

LinkedIn Video Adverts are an eye-catching way to bring to your products or services to life before your customer’s eyes. Once you know your campaign objective, or what you really want out of this advert, you can create videos that play to that objective. Through video you can really paint a picture of who you are as a brand, what is it you can do to benefit your clients, and capture the attention of a fast-moving online world for long enough to get the results you want. Let’s take a look at the perks of Video Ads –

Carousel ads are a fun and interactive way to tell your brand story! It includes multiple frames of content or pictures that flip through at the user’s request. It is a hugely creative avenue for advertising and coupled with ingenious designs, it can provoke your customers to take the action you want them to! Why have just one ad, when you can have multiple images that allow you space to really generate leads that are interested in your business? Carousel ads are visual storytellers at their best, complete with a strong CTA! Additionally, LinkedIn uses smart technology to help select your budget plan automatically, based on your chosen objectives.

Like the other ads, you create a Carousel campaign objective and plan, so you know exactly what you want out of it and how to measure those results as you go. The things Carousel ads do well include –

Under the umbrella of Dynamic Ads offered by LinkedIn, Spotlight ads are great for really securing those clicks and conversions from potential customers. Its feature is that it allows customers to instantly click and be sent to your website or landing page to continue the actions you want them to take, essentially shining a bright light on the final goal.

Spotlight ads allow the advertiser to really showcase relevant services with a strong call to action that is irresistible to a user, including